We were absolutely over the moon to have been shortlisted for the Baby Products Association Creativity and Innovation Awards 2018. Having presented in London to a team of experts, we received so much invaluable experience and feedback.

In fact, it was on this day that we decided to reduce our use of elastic. We met other amazing designers and entrepreneurs focused on children’s safety and are so proud to have been involved in this award.



Being a green company is really important to us. Our product is for children and families so we want to protect the world our little ones grow up in. We are a small business but know we can make a big difference in the following ways:

  1. Our packaging pillow box is completely reusable and recyclable.
  2. Even our sticky tape is made from 100% recycled paper
  3. Packaging has been keep to a minimum to reduce waste and space
  4. Our product is made in the UK as we wanted to ensure ethical manufacturing
  5. UK manufacturing also reduces our carbon footprint as our sheets don’t have a long journey
  6. We offer organic cotton sheets which use less water as pesticides and other toxins are not used.


If you decide not to reuse your packaging (who doesn’t like a bit of re-gifting of boxes), contact your council to find your nearest recycling point.